This project blended a Rock 'n' Roll theme with New York street art style. The direct mailer served both as an invitation to the New Year's Eve party at New York-New York Hotel & Casino Las Vegas and a mini poster, mimicking the look of handbills commonly found on urban walls in New York City. The project extended into providing art direction for various event signage and props, ensuring a cohesive visual identity that captured the energy and vibrancy of both the Rock 'n' Roll theme and the city's iconic street art culture.